We are Penrith Farmers and Kidds Public Limited Company, usually known as PFK. We are a multidisciplinary property company based in North Cumbria.

We obtain information about you when you use our website, for example, when you contact us about services, if you directly give us any information via forms, if you register your details on our database or if you sign up to receive email newsletters.

All of our reasons for processing client data are necessary for our legitimate interests, to perform a contract with the client or to comply with a legal obligation.

In running and operating this website, we may collect and process certain data and information relating to you and your use of this site. Your privacy is important to us and we confirm that we will never release your personal details to any third party for their mailing or marketing purposes. The data that we collect is detailed below:

• Information you provide in order to enter a competition or promotion via the site, complete a survey, or if you report a problem with the site.
• Details of visits to our website and the pages and resources that are accessed, including but not limited to, traffic data, location data and other communication data that may assist us in understanding how visitors use the website. This may also include the resources that you access, and information about where you are on the internet including the domain type, IP address and URL that you came from. This information is collected and used for our internal research purposes and to improve our customer service.
• The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. This information is recorded and sent to third-party processors for the purposes of data analysis, to improve our marketing efforts and for targeting specific services and products.
• Information you provide to us by sending us a message through our website and information provided to us when you communicate with us electronically for any reason. If you contact us, we may keep a record of your email and other correspondence.
• Information that you provide us as a result of filling in forms on our website, such as registering for information or making a purchase.

We may collect information about your computer, including but not limited to (where available), your IP address, operating system and browser type for administration purposes and to produce internal reports. This is statistical data relating to a web user’s browsing actions and patterns and does not specifically identify you as an individual.

We may use your information:

• to ensure that the content on the site is presented in the most efficient way for you and the computer that you are using;
• to enable you to participate in interactive features of the site;
• to provide you with information relating to our website, product or our services that you request from us;
• to provide you with information on other products that we feel may be of interest to you in line with those you have previously expressed an interest in via our website;
• to arrange an appointment at your request
• to meet our obligations arising from any contracts entered into by you and us;
• for dealing with entries into a competition;
• to seek your views or comments on the services we provide;
• to notify you about any changes to our website, including improvements, and service or product changes;
• to send you communications which you have requested and that may be of interest to you. These may include information about events, promotions, offers, job offers, information about the company and replies to request
• for our internal purposes including statistical or survey purposes, quality control, site performance and evaluation in order to improve our website;
• to administer this website; and
• if you consent, to notify you of products or special offers that may be of interest to you.

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process payments and send you email). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond PFK for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

You have a choice about whether or not you wish to receive information from us. We will not make contact with you unless you have opted in. If then, you no longer want to receive direct marketing communications from us, then you can change your preferences or completely unsubscribe in one of two ways:

• Click the ‘unsubscribe’ or ‘change preferences’ link at the bottom of marketing emails sent to you
• Email hello@pfk.co.uk or telephone 01768 862323 and we will process your request within 7 days

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.

The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: hello@pfk.co.uk, or write to us at: Marketing Dept, PFK, Agricultural Hall, Skirsgill, Penrith, CA11 0DN. Alternatively, you can telephone 01768 862323.

• You have the right to information about what personal data we process, how and on what basis as set out in this policy.
• You have the right to access your own personal data by way of a subject access request (see above).
• You can correct any inaccuracies in your personal data.
• You have the right to request that we erase your personal data where we were not entitled under the law to process it or it is no longer necessary to process it for the purpose it was collected.
• While you are requesting that your personal data is corrected or erased or are contesting the lawfulness of our processing, you can apply for its use to be restricted while the application is made.
• You have the right to object to data processing where we are relying on a legitimate interest to do so and you think that your rights and interests outweigh our own and you wish us to stop.
• You have the right to object if we process your personal data for the purposes of direct marketing.
• You have the right to receive a copy of your personal data and to transfer your personal data to another data controller in limited circumstances. We will not charge for this and will in most cases aim to do this within one month.
• With some exceptions, you have the right not to be subjected to automated decision-making.
• You have the right to be notified of a data security breach concerning your personal data.

In most situations we will not rely on your consent as a lawful ground to process your data. If we do however request your consent to the processing of your personal data for a specific purpose, you have the right not to consent or to withdraw your consent later.

To enforce any of the above rights, please contact the Company.

You have the right to complain to the Information Commissioner. You can do this be contacting the Information Commissioner’s Office directly. Full contact details including a helpline number can be found on the Information Commissioner’s Office website (www.ico.org.uk). This website has further information on your rights and our obligations.

When you give us personal information, we take steps to ensure that it’s treated securely. All our internal systems are password protected and we do not allow any third parties access to our systems.

Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you were referred to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

PFK sometimes utilises the services of third party organisations to process your personal data. As the data controller, PFK determines the purposes and means of the processing of your personal data. Where your data is processed by any third party on behalf of PFK, that third party is a processor under the GDPR. We confirm that we take steps in order to ensure that this data is processed lawfully under the law in accordance with each agreement that we have in place with each processor.

If you wish to see all third party processors, please email hello@pfk.co.uk and we will promptly send you a current list.